What does SEO mean?
SEO stands for “search engine optimisation.” It is the process a digital marketing agency will perform in order of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines…Google, Bing & Yahoo.
So if we think of search engines like Google, Bing & Yahoo as libraries, then we can grasp the fundamentals of the process.
At random intervals, these search engines will scan or crawl as many websites on the internet as possible.
Each time they do so, they are retrieving information and data about your website, and the content that exists within.
Content includes Title Tags, Meta Descriptions, Heading Tags, actual text, images, videos, etc
All of this content put together with your website domain, structure and layout provides the search engines with a large snapshot of what information is available on each individual page.
Each page of your website is then ranked accordingly against every possible search term variation relevant to the page.
Now when someone searches for a query
…The search engines will locate the best possible matched page and list them in order of ranking.
The web page that is determined to be providing the best possible information relevant to the search query will be listed at the top, and then so on.
So why is there a need for SEO?
Well as a business owner you are far more focused on running your business, and performing the tasks that you specialise in.
And perhaps you wouldn’t be matching your website content to the search queries that people are using to find relevant content.
So this is where a Melbourne SEO agency comes into play.
They specialise in making sure your website is technically sound, and has all the important elements in place, so when the search engines crawl your pages they will rank them as high as possible.
Now all of this seems pretty simple.
…But there are more that 200 ranking factors in Google Algorithm alone.
Making sure your website is setup to best represent these 200 ranking factors can be time consuming.
We have systems in place to get these tasks done in a timely manner.
Need more info,
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