Your Questions Answered
Read our FAQ guide about SEO.
What Is Search Engine Optimisation
Search Engine Optimization is also comonly referred too as SEO or “organic search listings”.
So primarily when search engine optimisation is performed on your website, the desirable outcome is to achieve high rankings (preferrably 1st spot) on Google and other search engines for your desired keyword/s.
Search Engine Optimization (SEO) will not yield instant results. However it will return the largest ROI
SEO does take time to appear in the organic search results. Their are many factors when it comes to improving a websites ranking postions for a specific keyword/s
For someone with limited SEO knowledge, the most important thing for you to understand when it comes to SEO is the word “organic”, or in other words; natural.
Google will favour websites for organic search results but several factors apply.
A consideration of competition, the age of your domain, the number of quality & relevant inbound links to your website, the quality of the content on your website, the click-through rates, bounce rates and many other variables in between.
There-fore SEO is a long-term commitment, which is why you should choose a reputable, high ranking SEO services agency.
How Long Does It Take
Unfortuanlety there is no definite answer. The time to rank on the organic search results depends upon the market or profession of your business, your competition, search volume, keyword/s targeted and any previous SEO history. Once we can get a picture of these details and more, we can provide a more predicable timeframe.
Will I Get An Increase In Sales
A higher organic search engine listing means you will recieve more traffic to your website. As users begin to search Google using a specific keyword i.e. “Newcastle roofing” and see your website sitting at the top of the results, they will click through to your website.
Upon that, sales and revenue generating activites are outside of our control.
For example, a user might find your website, then call your business number and you may miss the call or it goes to a voicemail service. They might then click on another website resulting in lost sales and revenue
You as the business owner/manager will have to apply our advice & recommendations from our Sales Conversion Optimisation strategies to see further improvements to your sales & revenue.
Will SEO Services Work On My Website
If your website or more specifically your domain has some age behind it, and you have not recieved any non compliant SEO strategies from other agencies, then it is very likely your website will benefit from SEO.
From experience, websites that don;t see any inprovements on the organic search results have a Google penalty applied to them in some form or another.
We will audit your website and analyse any prior SEO work done to make sure it currently complies with Google’s Terms Of Service
Do I Have To Sign Any Long Term Contracts
Our digital marketing services are performance based. We work month to month on your projects and at any time you feel your not getting value from your investment, you can let us know, and we will part our ways.
Depending on your market and competition our SEO services may include inbound liks to your site from our own high authority network of sites. Should our partnership decease, these inbound links will be removed.
This is to keep our SEO services affordable for everyone and more importanly; affordable for you.
Why Do I Need SEO Services?
IN short, SEO services will assist your website to rank higher in the search engines organically.
Better rankings in relevant keyword terms will drive more traffic to your site, creating the ability for better awareness and revenue streams.
How Do Backlinks Boost My Rankings?
Backlinks help improve your search engine rankings.
Search engines view backlinks as positive ‘votes’ for your site.
These positive votes imply your site has relevancy, authority and trust that provides value to a reader. More trust + relevant content = higher authority. The end result is higher rankings
How Many Backlins Will I Need?
There is no fixed, ‘golden’ number of backlinks. Each niche/market is determined by its competition.
Competitor analysis can give a snapshot of how much authority is required to rank high.
Ideally you want to acquire backlinks from reputable sites with high relevancy in an ongoing, natural fashion through the creation of networks, PR, and unique content.
How Can I Best Determine My Digital Marketing Budget?
Determine your desired return on investment (ROI).
Knowing your numbers enables you to reverse engineer your campaign spend.
The top 3 spots average 66% of click through rates for organic results.
Researching a keywords search volume & paid ads bid pricing can give you an estimate of what the keyword value is for organic search.
1000 monthly searches multiplied by 12.50 bid price = $12500
66% of $12500 = $8250
$8250 divided by 3 = $2750
Estimated monthly organic SEO cost = $2750 to reach one of the top 3 spots.
What Are The Best Ways To Optimise My Website?
Search engine optimization involves a high number of tactics, which all help to optimize your site.
On page optimisation relates to everything on your pages. Title tag, H1-H5 tags, Meta description, image Alt tags etc.
Off page optimisation are in bound links to your site (backlinks). A combination of both will yield a highly optimised site.
What Are Page Titles And Meta Descriptions?
Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL:
Page Titles are one of the best ways to define what your content contains for the search engines and needs to be optimized properly for a page to rank highly for a specific term.
The Meta Description also helps search users understand what your site’s pages are about. This is also an opportunity to place text in front of the potential visitor on the SERP to entice them to click (click bait). While optimization is important here, useful information and calls to action also need to be considered.
How Long Does It Take To See SEO Results?
Again results differ depending on the keyword competition.
There is no guarantee your site will receive results from SEO in x amount of time. Competitor analysis and market analysis allows us to give you an informative view of the level of competition for each keyword.
Typically we would start with optimising for long tail key word phrases, to determine the full extent of competition. Whilst we understand you desire to see immediate results, unfortunately optimising for organic search rankings takes time.
If you are seeking immediate search results, we recommend paid advertising such as Google AdWords, which we can sit down & craft a campaign around specific keywords. Please complete our Discovery Page for a consultation on SEO and paid advertising campaigns.
What's The Difference Between Organic SEO & Paid Ads
Organic SEO is the process a website goes through to accumulate trust & authority that helps to rank individual pages in the search engine ranking positions (serps)
For a page to be listed in organic search results, it will have to meet strict guidelines for both on-page & off-page SEO.
Paid results are the variations of ads at the top of organic results and to the right. These ads are from the Google AdWords network.
Why Does My Site Need Quality Content?
The role of a search engine is to deliver value to a user.
Typically a user is looking for content related to a search term or keyword.
Therefore “Content is king” when it comes to the Web. It almost sounds cliché now but it still holds true.
So if the internet’s purpose is to provide information to users, then having; fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings.
Not only does it benefit new visitors to re- visit your site and provide new content for the search engines to crawl but sites with great content that add value are more likely to be linked to by outside sites, improving your sites overall authority online.
How Can Social Media Assist With SEO?
Social media builds your company’s brand because it presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc.
Social media campaigns are a popular and ever-growing aspect of the internet and are a great compliment to an SEO or paid advertising campaign.
Using social media presents a unique opportunity to build up a community around your particular brand, product or services allowing you to stay connected to your most loyal customers.
What Is Reputation Management?
Whilst social media can play a huge role in building your brand, it can also be used to damage it.
Negative reviews can travel fast.
Therefore Reputation Management is one of the most important components to operating a business, whether small or large, online based or not.
Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen.
We have strategies in place to eradicate such negative reviews from having a presence at the fore-front of organic listings.
What Is A Landing Page?
A landing page is used in conjunction with paid advertising.
It generally puts your customers close to the final sale.
A good landing page offers incentivised copy, an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result.
Instead of sending traffic to your site homepage, they would be directed to a Landing Page that is optimised for conversions.
Typically for ads to be approved on AdWords, then the; keywords, ad copy & landing page need to be congruent to achieve a high improve quality score.