Google AdWords Questionnaire

Is there an advertising code of conduct or rules, within your industry we need to abide by. If so, can you provide details?

What geographical area would you like to advertise to?

Countries, States, Suburbs, km radius from address etc

Who is your target market?

Describe the perfect persona i.e. who are they, how old, where from, what do they do, what are they looking for in a product you offer, how can your product change their day/life/business

What are your target market searching for?

Thinking like your customer...are they searching for what you offer, what language do they use when searching, what phrases might they be using to find your product?

What makes you different to your competitors, what is your best selling point? Any awards, distinctions, competitive advantages?

Who are your top competitors?

please list 3 - 5 business competitors

Select the Google AdWords network for your campaign

Search

Display

Remarketing

Mobile

Select one or many

Would you like to advertise to specific products or the whole website or combination of both?

What is the goal of the campaign?

e.g. Conversions, More Traffic, Branding

Is there a specific conversion you would like tracked on your website like Form Enquiries, Calls, Subscriptions, Sales or others.

Do you want traffic to land on website pages or do you want to build a dedicated landing page?

Any suggestions for keywords that can be given to the campaign developer

For exisiting campaigns, any keywords not already active within the campaign

Any special offers we can include in your campaign?

For the purpose of display & remarketing campaigns, are you providing banner images or are we going to create them for you? If we’re creating for you please provide any images and text you’d like displayed on the banners?

Have you had great success with any specific Google Adwords campaign in the past? If so please provide details.

Please describe specific details of the Campaign / Ad Set / Ads

What is your budget management type?

Daily

Monthly

(Daily - we set a per day budget and leave the campaign to spend that much per day. Monthly where the goal is to achieve a monthly spend, but spread over the month as smoothly as we can)

What is your AdWords budget?

The suggested minimum budget is $20-50 / day. If your campaign is proving successful the budget can always be adjusted to maximise your results.

For split campaigns, what is your preferred split across Search, Display, Remarketing?

Usual split is 60% Search, 30% Display, 10% Remarketing

Budget Activity Style

Set and Leave

Active

(Set and leave - we set the budget at the start of the campaign and leave the budget. We don’t actively manage the budget amount to ensure full use of the budget. If an amount is not spent, it is saved by the client and not billed by Google. Active - We actively manage the budget amount, boosting it during times its not being spent and tapering it when it is being well absorbed, ensuring full coverage of the budget over the month)

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